Don’t let Social Media ruin your life

Social Media. It’s out there. It’s looming. For some, it’s a big, black hole of unknown. For business owners, it’s a must. Yes, it can be scary and intimidating, but it’s also necessary and important for most everyone doing business- both...

read more

Scope creep and Superheroes

Scope creep. It happens to the best of us. When you’re in business for yourself, and especially just starting out, this can happen a lot. It can be unnerving and stressful to have to tell your client that you’re in over your head. You want them to see you...

read more

Your brand starts with you…this is not a drill!

Let’s go to a networking event! Ugh. Really. Do I have to? Let me set the scene: A massive networking event with a sea of professionals in varying industries. Everyone trying to get in front of the “right” people. Mingling. Mixing. Talking about...

read more

Wake up. Kick ass. Repeat.

Finally. It’s 2017. Finally. In talking with many of my clients, I have found one common thread- 2016 was TOUGH. Tough on personal lives, tough on businesses, tough on the soul. I know I breathed a deep sigh of relief when the clock struck midnight on December...

read more

The Order of Things

Working with a new SMART client this week it occurred to me that one of things I do in my business is educate people on the order of things when it comes to effectively marketing their business. When it comes to marketing, like any other type of planning, you have to...

read more

Bringing you into your business

Small business owners, listen up. Whether you like it or not, you are the core of your business, not the products or services you sell. You, as the small business owner, bring your own values to the table when offering products or services to your prospective...

read more

3 quick tips for getting your marketing on track

Just because you put your head in the sand doesn’t mean the need to market goes away. As we all get our heads wrapped around the fact that a new year is here (gulp!), we are all faced with similar challenges as business owners. From my perspective, as a...

read more

SMARTen up about marketing

I do a lot of networking. I find my schedule is plentiful with meeting new and prospective clients. I feel blessed to have the opportunity to meet with so many different business owners throughout my week. For the past couple of years as I have been freelancing, I...

read more

Learning is the name of the game in 2015

Every year I pick a word or phrase that will become like a mantra or touchstone as I run my life. This mantra often spills over (naturally) into my work world. In 2014, it was “say YES”- a simple term with so much power, it nearly knocked me down as I said...

read more

Stop throwing paint at the wall

I always tell my clients that in order to grow your business, you need to market your business. You can’t see good growth without intention, strategy and a plan. I often hear myself saying, “Not having a marketing plan is akin to throwing paint on the wall...

read more

Drinking from the marketing funnel

Of late, I find myself referencing what I call, the marketing funnel. Essentially, the marketing funnel is a visual tool I use with clients to get them thinking about the sales journey from prospective consumer to loyal customer. Here’s how it works: Think of...

read more

Real People. Unreal Hair.

I am super excited today. One of my clients is up for a major award in her industry- Hairstylist of the Year, Northwest Hairstylist of the Year Awards. Seattle is bringing fashion week (well, in our case, weekend) to town and my client, Emily Austin of...

read more

Choosing my own adventure in 2014

As we begin 2014, the very first thing I want to express is how blessed I feel. I am blessed for the people and projects in my life, the clients who challenge me to make them look their very best, and the ways in which I get to work and play in my life. As I look back...

read more

Collaboration is Innovation

One of the elements of running my own business is I get the opportunity to work with talented, creative, and enthusiastic professionals. On some days, I work solo…which is needed to get some of that nitty gritty stuff done. But on others, I am surrounded by...

read more

From the Marketing Confessional

Sometimes even I don’t know the answer. It’s true and I know I’m not alone. A number of marketing professionals I work with often tell me that they are, in one form or another, “winging it” when it comes to finding the best and most...

read more

We must get out of our minds…and into the fort

Last night I had the wonderful opportunity to work with a client who was looking a fresh and re-invigorated approach to their mission and vision. I love this part of my job because it involves a lot of collaboration, idea generation, and, truth be told, a certain...

read more

The Sweet Spot

Welcome to Madrona Marketing. This is where marketing and manifestation meet. In today’s global approach to business, it’s critical that more than one eye is on the proverbial ball. It’s in that vein that I ask clients what I call, “The Big...

read more