Don’t let Social Media ruin your life

Don’t let Social Media ruin your life

Social Media. It’s out there. It’s looming. For some, it’s a big, black hole of unknown. For business owners, it’s a must. Yes, it can be scary and intimidating, but it’s also necessary and important for most everyone doing business- both...
Scope creep and Superheroes

Scope creep and Superheroes

Scope creep. It happens to the best of us. When you’re in business for yourself, and especially just starting out, this can happen a lot. It can be unnerving and stressful to have to tell your client that you’re in over your head. You want them to see you...

Your brand starts with you…this is not a drill!

Let’s go to a networking event! Ugh. Really. Do I have to? Let me set the scene: A massive networking event with a sea of professionals in varying industries. Everyone trying to get in front of the “right” people. Mingling. Mixing. Talking about...

Wake up. Kick ass. Repeat.

Finally. It’s 2017. Finally. In talking with many of my clients, I have found one common thread- 2016 was TOUGH. Tough on personal lives, tough on businesses, tough on the soul. I know I breathed a deep sigh of relief when the clock struck midnight on December...
The Order of Things

The Order of Things

Working with a new SMART client this week it occurred to me that one of things I do in my business is educate people on the order of things when it comes to effectively marketing their business. When it comes to marketing, like any other type of planning, you have to...
Bringing you into your business

Bringing you into your business

Small business owners, listen up. Whether you like it or not, you are the core of your business, not the products or services you sell. You, as the small business owner, bring your own values to the table when offering products or services to your prospective...

Cultivating Excellent Brand Ambassadorship

I am very excited to share this interview I did for the Huffington Post this week. Thank you Loolwa Khazzoom for the opportunity. Check it out below! As featured in the Huffington Post:...
SMARTen up about marketing

SMARTen up about marketing

I do a lot of networking. I find my schedule is plentiful with meeting new and prospective clients. I feel blessed to have the opportunity to meet with so many different business owners throughout my week. For the past couple of years as I have been freelancing, I...

Learning is the name of the game in 2015

Every year I pick a word or phrase that will become like a mantra or touchstone as I run my life. This mantra often spills over (naturally) into my work world. In 2014, it was “say YES”- a simple term with so much power, it nearly knocked me down as I said...
Stop throwing paint at the wall

Stop throwing paint at the wall

I always tell my clients that in order to grow your business, you need to market your business. You can’t see good growth without intention, strategy and a plan. I often hear myself saying, “Not having a marketing plan is akin to throwing paint on the wall...